Natural Hair Styler - Repair, Hydrate, Style with Shea Butter and Moringa

From the brand, our mission is simple: To encourage you to love and accept yourself for all that you are, and for all that you are not, so your unique beauty can shine through. It's so important we incorporated it right into our company name, LUS = Love Ur Self. So every time you see it on one of your bottles, you're reminded to Love Ur Self... just a little more each day!

We believe in quality over quantity. That's why our core product line is built around a simple 3-step system: 1. wash, 2. condition, 3. all-in-one styler. In our opinion, if a product really works, you shouldn't need countless hours and a drawer full of expensive beauty products to look your best!

We put a lot of LOVE into developing our products. We're all about honesty and transparency, not trendy marketing. We pick powerful and effective ingredients that actually work, leaving out any of the harmful, nasties often found in beauty products.

Our products are full of hair-nourishing nutrients that repair, strengthen, moisturize and reduce breakage, leaving curls soft, defined, and full of shine. LUS hair care products will help bring out your natural waves, curls, spirals, kinks, and coils each day. While this shampoo is made for all curl types, we recommend using it as part of our LOVE UR CURLS 3-Step System. It's the first step before using the Hydrating & Detangling Conditioner and the All-in-One Styler customized for your curl type.

Our curly hair products are never tried on animals. They're also gluten-free, so you can rest assured that they are suitable for sensitive skin. We're so confident you'll love our products that we back them with a 30-day money-back policy. As a team of real curlies, we know that learning how to care for your curls is a journey, that's why we created these products to help bring out the best of your own unique curls.

Curls ≠ complicated. Take the guesswork out of your wash day and enjoy healthy, beautiful hair with our simplified curl routines. We highly recommend using the 3-Step System together for the best result. After Step 1 & 2, rake in 1-3 pumps per section based on hair texture, density, and length. Apply evenly from root to tip and squeeze out extra water if necessary. If you like, use finger-coiling, scrunching, or other curl-enhancing techniques to encourage definition. Ensure each section is smooth before moving to the next. Repeat throughout each section. Air dry or diffuse gently.

Just starting your curl journey or simply need a refresher? Discover your curl type using this chart! This chart is based on the Andre Walker Hair Typing System. It isn't perfect since other factors can impact your overall hair texture, such as porosity, thickness, density, and sometimes damage.

MORINGA OIL: Full of vitamins, minerals, amino acids and protein. Moringa oil, which is extracted from the seeds of the Moringa tree, has numerous healing & moisturizing benefits for hair and skin. SHEA BUTTER: When it comes to natural moisturizing benefits for curly hair, very few ingredients can rival shea butter. Full of natural properties, we knew we couldn't create a hair care line for curly hair without including this in our formulations.

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